Marketing and Sales Ideas

How to Find Your Target Audience

This is an old post, however, it is still extremely valid and it applies not just to your online prospecting efforts but your in person and telephone efforts as well.  Find the audience for whom you can provide the most value. Locate where they go and wh...

02.01.24 12:06 PM - Comment(s)
Are We Compromising Creativity for Speed?

In this world of need it yesterday, ordering tomorrow for three days from now, etc. are we giving up on creative ideas?  

If you had four weeks to plan your next promotion, you could look at many more options than when it needs to be here in 48 hours.


Imagine the promotions you could c...

31.12.23 07:09 PM - Comment(s)
Why You Need Images and How to Keep Them Legal

A number of years ago I responded to a panicked inquiry from an acquaintance.  It had come to their attention that a number of the images that they had been using with their blog posts were actually other people’s copyrighted images that were being used without permission.

Back in 2015 there was...

31.12.23 03:00 PM - Comment(s)
Top 5 Tips to Network Effectively

There are a few steps to networking effectively.  These five are my top tips for getting off to the right start.  There are also many books on the subject that you can read to find the ideas that you are most comfortable with.

1. C...

26.12.23 05:58 PM - Comment(s)
Summer Promotions to Make You Stand Out

Every year as the summer season rolls around, we get phone calls for some basic staples – Golf Balls, Sunscreen, Beach Towels, Cooler Bags and Sunglasses among others.  For some clients those are the perfect items.  Those products convey the client brand message and ...

25.12.23 05:33 PM - Comment(s)
Networking Success Online and Off

Networking is just that – Work.  Just showing up is not king to produce results.  You need to have a plan and follow through with it.  We have talked about follow up plans and effective follow up in other articles. Now let’s look at what it takes to be...

25.12.23 05:33 PM - Comment(s)
How Do You Choose Your Holiday Gifts?
How to create your holiday gift list in 2020
25.08.20 02:34 AM - Comment(s)
Marketing Verses Advertising Which is Which?

While the original of this post is probably about ten years old, the importance of understanding the difference between marketing and advertising and for that matter marketing and sales is critical to success.  I have added a brief description of the differences between marketing and sales as w...

16.12.19 05:29 PM - Comment(s)
Just Pick Up the Phone

If I had a dime for every client and prospect who came to me complaining, in the last year, that despite their best marketing efforts their project wasn’t working or their company wasn’t growing, I could retire.

In each of these cases, when we drilled down to look at what they were doing we discovere...

16.12.19 04:54 PM - Comment(s)
Promotional Products and Politics

The election season is in full swing and while we are all being bombarded with the Presidential Election and the adventures of the two candidates, there are many local elections that will have more of an impact on your day to day life.  No one in the Federal Government is going to determine wha...

15.12.19 10:32 PM - Comment(s)

When you make the decision to re-brand your packaging you run the risk of losing customers. Not because they no longer like your product. After all the contents have not changed. The taste, or the effectiveness of your product is still the same. You risk losing customers because they do not know tha...

15.12.19 10:27 PM - Comment(s)

Amidst all of the holiday parties now is the time to plan for a full pipeline and surpassing the quotas in the coming year.

Sales and marketing get more intertwined everyday.

Social Selling is still being held up as the way of the future. The whispers that Cold Calling is dead are still being hea...

15.12.19 10:19 PM - Comment(s)
Awards and Recognition – Different Ways to Say “You Did It”

One of the first things to do in the new year is to review the goals from the previous year and reward those who met their quota, saved the company money or what ever other metrics you put in place a year ago when you created your company goals. 

Awards and recognition programs can also apply in...

15.12.19 04:35 AM - Comment(s)

Most sales trainers advise that you need a varied system to reach your prospects today.  One of the methods that you can use is snail mail.  Because so few people use it anymore your envelope gets extra notice and that is the point – to catch your prospect’s attention so that you can sched...

15.12.19 04:31 AM - Comment(s)

You are moving your office or your store or even your warehouse location.  How do you let everyone know where to find you?

Of course, you will update your information on your website and all of your social media profiles.  Next you will print new business cards reflecting the updated inform...

15.12.19 04:26 AM - Comment(s)