Marketing and Sales Ideas

Every year as the summer season rolls around, we get phone calls for some basic staples – Golf Balls, Sunscreen, Beach Towels, Cooler Bags and Sunglasses among others.  For some clients those are the perfect items.  Those products convey the client brand message and ...

Networking is just that – Work.  Just showing up is not king to produce results.  You need to have a plan and follow through with it.  We have talked about follow up plans and effective follow up in other articles. Now let’s look at what it takes to be...

While the original of this post is probably about ten years old, the importance of understanding the difference between marketing and advertising and for that matter marketing and sales is critical to success.  I have added a brief description of the differences between marketing and sales as w...

If I had a dime for every client and prospect who came to me complaining, in the last year, that despite their best marketing efforts their project wasn’t working or their company wasn’t growing, I could retire.

In each of these cases, when we drilled down to look at what they were doing we discovere...

The election season is in full swing and while we are all being bombarded with the Presidential Election and the adventures of the two candidates, there are many local elections that will have more of an impact on your day to day life.  No one in the Federal Government is going to determine wha...

When you make the decision to re-brand your packaging you run the risk of losing customers. Not because they no longer like your product. After all the contents have not changed. The taste, or the effectiveness of your product is still the same. You risk losing customers because they do not know tha...

Amidst all of the holiday parties now is the time to plan for a full pipeline and surpassing the quotas in the coming year.

Sales and marketing get more intertwined everyday.

Social Selling is still being held up as the way of the future. The whispers that Cold Calling is dead are still being hea...

One of the first things to do in the new year is to review the goals from the previous year and reward those who met their quota, saved the company money or what ever other metrics you put in place a year ago when you created your company goals. 

Awards and recognition programs can also apply in...