Reporters get ideas and information pitched to them every day.  In order to stand out from the crowd, the PR agency responsible for this brand asked us to come up with something useful that would stay on the reciients desk reminding them of the brand and product.  This water Carafe Set was sent to healthcare reporters together with the PR kit for Keri as part of a larger program being run by their PR agency.  The water and moisture tie in were a natural. It was an item that would stay on the recipients desk giving long term brand recognition.