Case Histories and Ideas to Spark Your Next Promotion
Many people think that choosing their promotional products is all about the product. This is not the case. It is all about conveying your marketing message. Here are three examples of how three different clients used the same product to convey different messages on different occasions.
The first is a large non-profit. They were looking for a gift to give major donors at an upcoming dinner. We chose binoculars. They were printed with the non-profit’s logo and wrapped with a card saying Thank you for helping us reach this milestone. We are looking forward to the future.” The gift was extremely well received and made a great memento and reminder to give additional gifts to the charity.
The second was an international real estate development company that was hosting a party to launch their latest development project. A key feature of the project was the view. The binoculars made a perfect gift to remind investors that the view was what would fill the space.
The third was a NYC hotel looking for a holiday gift to give their corporate travel partners. Binoculars were chosen to highlight the fabulous view from their magnificent rooftop garden. Of course, imprinted with their logo. Each time the recipient used the binoculars they were reminded of a key feature of the hotel.
One product, three uses, because it is not just about the product, it is about the message.
Some of Our Previous Client Projects
Some of Our Previous Client Projects
These napkins featured the event's signature drink. They were handed out at each bar station at the event. The drink was always the talk of this company's events and gave people an ice breaker for conversations.
Trade Show Program
The goal was to drive additional traffic to the trade show booth. This was accomplished with a pre-show mailer that increased traffic by 40%. The client mailed the napkin, a fork and the napkin ring in a tube to all of the show attendees. They were told to bring the napkin ring to the booth so that they could have their cake and eat it too. When attendees arrived at the booth they were served a slice of green marble cheesecake on a paper plate fitted inside the flyer which was made of recycled plastic reinforcing the company philosophy of socially and environmentally responsible investing
The administrative staff was looking for a way to motivate hospital employees to contribute ideas to save money and improve patient care. Each employee was given a mug making the employees feel valued. A bonus: The Styrofoam cups were a thing of the past saving money in the department budgets
The Equity Capital firm wanted a gift that both reflected their brand and featured the products of the companies that they owned. We packaged a selection of the products in their portfolio along with a spa towel with the Equity firm logo with which everyone could celebrate the holidays
Communicating with Style
The client was looking for a way to communicate their brand while having a unique way to send hand written notes that would be kept. These 25 sheet post-it notes are useful and when the note on the top sheet is pulled off the recipient is left with 24 post-its to use, further spreading your your brand message
The client was looking for a way to continue using the images of a set of limited edition lithographs that they had commissioned. We took the images and created table mats and coaster sets. These sets were given to the investors and bankers who had taken part in many of the company's deals in the previous year. The goodwill generated by this gift helped the company get favorable terms from several of their bankers for the following six months.
TV Station Launch Party
For the party to celebrate the launch of WBIS+, a TV station that featured business news during the day and sports at night. Since the primary sport was hockey, we printed these referee whistles for the gift bags and the buttons people were able to wear at the event. There were also custom chocolate remote controls for people to take home.
The client ran this mural contest every year for NYC high school students. Each year the winning mural would be painted on the side of their building. In 1989, it was decided that instead of choosing a random gift for the company's annual golf outing, they requested something on which we could print the winning mural. The obvious choice was a beach towel. It provided a large imprint area. We were able to print it in full color (today that would be an easy dye sublimation job, but in 1989...) and beach towels are a fantastic golf outing gift.
Property Walk Though Gift
The client, a property developer, was looking for something that they could hand out to people who toured the model home in their new project. Because these were home development projects, a coffee mug that people could take home, and use everyday was an ideal choice. Each time the recipient used the mug in their current home they thought about the possibilities of living in one of the new homes in the project.
Tenant Appreciation Gift
This major NYC commercial landlord was looking for a way to show their tenants that they were valued. As part of a week long tenant appreciation event, everyone coming into the building was given these pads and pencils also printed with the "You're in Good Company" slogan. There were also events taking place in the building lobbies each day
Fleet Week Commemorative
For many special events held in the City of New York, there are events hosted at Gracie Mansion. For Fleet Week in the Giuliani Administration there were multiple events. Most of these events were to show appreciation for service to the military members who had come to the City to celebrate Fleet Week. One of those was a VIP reception where these mugs were given out.
Room Dedication Plaque
Room Dedication Plaque
The American Foundation for the Blind needed a plaque that they could put outside the room dedicated by a donor. We created this wood and metal plaque that included the entire text in Braille in addition to sighted text
Press Release Gift
This water Carafe Set was sent to healthcare reporters together with the PR kit for Keri as part of a larger program being run by their PR agency. The water and moisture tie in were a natural. It was an item that would stay on the recipients desk giving long term brand recognition.
Health Fair Giveaway
This new group of urgent care centers was looking for a good way to gain brand recognition in a crowded market. As part of their launch they attended many neighborhood fairs and events with a tent set-up. In addition to the brochures they handed out these bandage dispensers to be sure that their name would stick around a long time.
Sales Meeting Gift
This jacket in the shape of a can was given out to employees at Ashland Chemical at a company sales meeting for their coatings division.
Community Service Award
These annual awards are given to individuals and community organizations that create good disaster planning programs. IT is presented at a ceremony recognizing the organizations work for the community
Trade Show Gift
Badger Fire Extinguisher was looking for a unique item to give out at a trade show. We created these stuffed toys with the imprinted t-shirt in the shape of their namesake mascot - the badger.
Event Gala Gift
The Big Apple Circus Clown Care Unit was looking for a unique 10th Anniversary Gala gift. We created these custom face watches to give out to each attendee.
The client a framing gallery in Manhattan kept these Umbrellas in the closet of the gallery to hand out when a client came without an umbrella and left in the rain
An elevator company, the client was looking for a way to communicate more clearly and easily with property managers. By printing the elevator schematic on this pencil cup, a repair list estimate became an easy to understand document
The client, a law firm, was looking for something to handout at a conference. These cotton canvas tote bags were the perfect useful item. As many areas of the country require reusable grocery bags the bags were used long after the conference