The client mailed the napkin, a fork and the napkin ring in a tube to all of the show attendees.  The recipients were told to bring the napkin ring to the booth so that they could have their cake and eat it too.  

When attendees arrived at the booth they were served a slice of green marble cheesecake on a paper plate fitted inside the flyer which was made of recycled plastic reinforcing the company philosophy of socially and environmentally responsible investing.  The addition of the paper plate kept the flyer clean of cake so that people would want to take it home.

In addition to the green marble cheese cake, booth visitors were treated to additional promotional items made of recycled plastic.