Blog categorized as Marketing Knowledge Base

While the original of this post is probably about ten years old, the importance of understanding the difference between marketing and advertising and for that matter marketing and sales is critical to success.  I have added a brief description of the differences between marketing and sales as w...

Amidst all of the holiday parties now is the time to plan for a full pipeline and surpassing the quotas in the coming year.

Sales and marketing get more intertwined everyday.

Social Selling is still being held up as the way of the future. The whispers that Cold Calling is dead are still being hea...