Networking is just that – Work.  Just showing up is not king to produce results.  You need to have a plan and follow through with it.  We have talked about follow up plans and effective follow up in other articles. Now let’s look at what it takes to be...

While the original of this post is probably about ten years old, the importance of understanding the difference between marketing and advertising and for that matter marketing and sales is critical to success.  I have added a brief description of the differences between marketing and sales as w...